An Irish Approach to Marketing Mastery
Nippinyurg’s methodology fuses academic depth, practical immersion, and reflective leadership. Participants oscillate between theory and execution, guided by mentors who know Ireland’s markets inside out.
Our Learning Blueprint
Every programme is structured around four pillars that ensure marketers build skills that endure long after graduation.
Strategic Theory
We unpack leading frameworks from Irish and global business schools, adapting them to contemporary challenges.
- Case studies featuring Irish exporters and social enterprises.
- Guest lectures from academics at Irish universities.
- Peer-led debates to stress-test strategic thinking.
Applied Practice
Participants embed with Irish partners to deliver live campaigns, experience frontline decisions, and measure results.
- Campaign labs in Galway’s Portershed innovation hub.
- Field research with tourism boards and creative collectives.
- Iterative feedback loops with mentors and peers.
Leadership Coaching
We nurture confident, empathetic leaders through small-group coaching, reflective practice, and scenario labs.
- Leadership retreats on the Ring of Kerry.
- 360-degree feedback and personalised growth plans.
- Executive presence training with seasoned facilitators.
Community Impact
Every cohort contributes to a community initiative, aligning marketing excellence with meaningful social outcomes.
- Partnerships with Irish NGOs and cultural institutions.
- Storytelling projects amplifying underrepresented voices.
- Impact measurement presented to community boards.
How We Blend Theory and Practice
Participants follow a rhythm of masterclasses, live labs, and reflection to ensure knowledge is assimilated and applied.
Academic frameworks delivered through interactive lectures, featuring Irish case studies and collaborative analysis.
Teams co-create strategies with Irish partners, gathering insights and testing ideas in live environments.
Guided reflection sessions to consolidate learnings, address leadership challenges, and set targets for the next cycle.
What Sets Our Mentors Apart
Mentors are hand-selected from Ireland’s marketing, innovation, and social impact sectors, offering nuanced insights and unwavering support.
Lecturers with experience at Trinity College Dublin, University of Galway, and UCC.
Leaders from Irish agencies, global brands headquartered in Dublin, and cross-border initiatives.
Coaching tailored to each participant’s leadership style, cultural context, and personal ambitions.