Curriculum Designed for Strategic Marketing Pioneers
Every Nippinyurg pathway is crafted in Ireland to blend data literacy, creativity, and leadership. Explore the full curriculum and request tailored guidance from our admissions advisors.
Integrated Marketing Leadership Diploma
A 24-week experience combining strategic frameworks, stakeholder leadership, and live campaign execution with Irish organisations.
Curriculum Overview
- Strategic Marketing Architecture: building adaptive marketing operating models.
- Leadership & Influence Labs: stakeholder mapping and decision-room simulations.
- Financial Acumen for Marketers: scenario planning and resource allocation.
- Global Perspective Studio: EU regulatory insights and cultural intelligence.
Learning Outcomes
- Translate organisational objectives into integrated marketing roadmaps.
- Lead cross-functional teams through ambiguity using Irish case studies.
- Balance creativity with measurable business performance indicators.
- Champion ethical storytelling inspired by Irish cultural narratives.
Four-week sprint in Dublin, focused on market intelligence, positioning frameworks, and leadership diagnostics.
Field immersion with an Irish NGO; teams design and implement digital-first campaigns with measurable impact.
Advanced analytics labs in Galway’s innovation quarter, focused on attribution modelling and forecasting.
Residential retreat along the Wild Atlantic Way to refine leadership presence, storytelling, and future-proof strategies.
Digital Experience & Analytics Residency
Reimagine user experiences using Irish innovation labs, advanced data platforms, and cross-functional collaboration.
Key Modules
- Experience Design Research with field interviews across Cork.
- Data Visualisation Clinics using live dashboards and behavioural data.
- AI-assisted Journey Mapping with ethical guardrails.
- Rapid Experimentation: prototyping and testing campaigns in four-week sprints.
Programme Outcomes
- Architect digital journeys that blend empathy with performance metrics.
- Lead data-informed conversations with senior leadership.
- Operationalise experimentation frameworks within your organisation.
- Embed privacy-first principles aligned with EU standards.
Brand Storytelling in Global Markets
Celebrate Irish storytelling heritage while mastering the nuances of international messaging.
Curriculum Highlights
- Immersive narrative workshops on the Wild Atlantic Way.
- Global voice labs comparing cultural nuances across EU markets.
- Brand guardianship frameworks and governance systems.
- Creative leadership coaching with celebrated Irish storytellers.